Based on “Building a Story Brand” by Donald Miller.

Examples

Readme

A Character

1st

Who are your clients?

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Check out the examples above to help you !

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Has a Problem

2nd

What are their problems?

External

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Internal

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Philosophical

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And Meets a Guide

3rd

That’s you! Now, why should they trust you?

Empathy

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Authority

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Who gives them a plan

4th

Outline the step-by-step plan.

Step 1

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Step 2

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Step 3

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And Calls Them to Action

5th

What do you want your customers to do?

Direct

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Transitional

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That Helps Them Avoid Failure

6th

What are the risks if they fail?

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And Ends in a Success

7th

What do they have to win?

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Use the button above to improve your first draft. Based on your content, it will generate an AI version of your Brandscript. Our advice is to extract what you like (better wordings, new ideas, clearer sentences …) and integrate it into your own content.

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