Once upon a time, a guy named Donald Miller decided to create a method to help businesses clarify their messaging by structuring it as a story. The 7-part StoryBrand Framework was born.
Your adventure starts with reading this short introductory PDF. Not sure you understand everything? Don’t worry, the template contains examples and AI prompts to help you apply the framework to your idea.
Source: storybrand.com
Once you’re done, it’s time for you to start writing your own story.
THE END ? No, t*his is only the BEGINNING.
Now that you have your StoryBrand created, you can start using it in all your marketing and sales materials! It’s generally a good idea to start with your website.
Note that your Storybrand is likely to evolve with what you’ll learn so don’t hesitate to come back here and improve your story. If you have multiple verticals, create a different Brandscript for each of them. Good luck.*
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